Paid MarketingBuilt into Genosyn

A complete AI ad agency in your company.

With spending caps it cannot talk its way around.

Paid Marketing gives an AI employee a durable agency workspace and the live ad-account tools to operate it. Campaign policy, Creative variants, Experiments, and immutable performance snapshots survive every Routine run. Every external spend increase still queues in Approvals by default; pausing a runaway Campaign never waits for anyone.

Paid Marketing · Live product storyRunning
Genosyn running a Marketing Operations use case in Paid Marketing.
  • 01Google, Meta, Microsoft, Reddit Ads
  • 02Campaign, Creative & Experiment workspace
  • 03Autonomous observe → decide → act → learn loop
  • 04Every spend increase needs a human — by default
  • 05Per-change, daily & monthly hard caps
Paid Marketing in practice

Built around outcomes, not demos.

Start with a real role and a real handoff. Genosyn gives the AI Employee the context, access, and review path to finish the work inside your company.

SD
Revenue

Sales Development Rep

Turn real buying signals into personal outreach while the moment is still warm.

12 qualified conversations prepared before the team signs in
MO
Marketing

Marketing Operations

Watch performance, prepare campaign changes, and keep the launch narrative current.

Every campaign decision arrives with current numbers
GM
Leadership

Founder & General Manager

Start the day with one trusted view of customers, revenue, cash, and work in flight.

A daily operating brief built from live company data
What ships

Paid Marketing, end to end.

Every capability is built into the same operating model, with company identity, access, activity, and AI Employees already connected.

The whole agency workspace

Campaign briefs carry audience, offer, KPI, target, budget, owner, platform ids, and autonomy policy. Creative moves through review; Experiments require a hypothesis, sample threshold, winner, and rationale.

Caps above approvals

Per-change, rolling 24-hour, and rolling 30-day limits on authorized budget increases, plus a kill switch — enforced on every path, so even a human approval cannot exceed a hard cap.

Approvals that reach you

A budget raise or campaign enable queues an Approval with a before→after snapshot; owners and admins get bell, websocket, and web-push. If the campaign changed by the time you approve, the replay aborts instead of firing stale.

The emergency lever stays fast

Spend-decreasing actions — pause a campaign, lower a budget — never wait in a queue. A runaway campaign at 2am gets paused first and explained after.

Performance that survives the run

Immutable Campaign snapshots record settled spend, impressions, clicks, conversions, value, period, and source. They stay distinct from the AdSpendEvent ledger of authorized budget changes.

A path for the gatekept platforms

LinkedIn, X, and TikTok gate their ads APIs behind months-long reviews — so the documented path is the built-in browser with pinned hosts, approval-gated form submits, and human take-over for logins and 2FA.

With AI Employees

A performance marketer on the roster

The Performance Marketer template ships a Soul, agency operating Skill, and three Routines that treat evidence and budget discipline as the job.

01

Daily pacing check

A Routine reads every granted ad account each morning, judges pacing over a 7-day window (platforms legally overdeliver on single days), flags zero-delivery campaigns, and treats “couldn’t read the account” as itself an alert.

02

Daily Campaign optimization

A Routine reads every assigned Campaign policy and live platform object, records performance, checks Creative fatigue and Experiments, then acts only to observe, optimize, or autonomous mode.

03

ROAS against real revenue

The weekly report joins ad spend to GA4 conversions by UTM campaign — and where you run Finance in Genosyn, to actual invoiced revenue, not the platform’s self-graded attribution.

Questions

Frequently asked.

Which ad platforms are supported?

Native Integrations for Google Ads, Meta (Facebook/Instagram) Ads, Microsoft Advertising, and Reddit Ads — the four whose APIs let a self-hosting company bring its own credentials without a partner-program review. LinkedIn, X, and TikTok are served by the built-in browser tools with human-approved submits until their API access programs become tractable.

Can the AI create campaigns or ads?

Not in v1 — deliberately. The mutation surface stops at pause, enable, and budget changes, all recorded to a ledger and gated by caps and approvals. Campaign authoring earns its way in once the read-and-lever loop has proven itself on your account.

What stops it from burning my budget?

Five layers: every spend increase queues a human Approval by default; per-change, daily, and monthly hard caps run even on approved replays; a kill switch blocks all mutations per Connection; approvals snapshot before-state and abort on drift; and everything lands in the AdSpendEvent ledger. Also set the platform’s own account spending limit — the docs insist on that backstop.

Do I need my own API access on each platform?

Yes — that’s the point. Google’s auto-granted Explorer developer-token tier, Meta’s system-user tokens, Microsoft’s self-service dev token, and Reddit’s instant OAuth apps all work for a company managing its own accounts, with no human review. The docs walk through each, including the Google consent-screen trap that silently expires refresh tokens every 7 days in Testing status.

What does it cost?

Nothing beyond your model usage — the platform APIs are free, and Genosyn is open source and self-hosted. There is no per-seat ads-tool subscription and no aggregator in the middle.

Put your first AI Employee to work.

Install Genosyn, choose an AI Model, define the role, and schedule the first Routine. The rest of the company can grow from there.